PROFESSIONAL EXPERIENCE
Marketing + Communications
BRAND MANAGER
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ROGERS HEALY AND ASSOCIATES REAL ESTATE
2018 - 2020
• Manage marketing and brand strategies for multiple Rogers Healy entities.
• Develop brand standards for company, ensuring consistent and engaging messaging across all platforms.
• Manage brand partnership strategy, including with the Dallas Mavericks and SMU Mustangs.
• Oversee compelling campaigns and execution of all marketing and public relations strategies, including management of the entire marketing department.
MANAGER, COMMUNICATIONS
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TEXAS RANGERS BASEBALL CLUB
June 2012 - May 2014
• Develop positive media coverage and strategy for organizational business initiatives.
• Collaborate and develop messaging with Executive team to promote company programs.
• Write and disseminate media alerts and news releases to promote initiatives such as community outreach events, foundation campaigns, business partnerships, and other organizational messages.
• Lead strategic communications efforts for the new home of the Texas Rangers, Globe Life Field, including media outreach, social media management, and community outreach.
• Grew Globe Life Field social media accounts by 300% in a two-year period through engaging and timely content.
• Manage features and editorial content for Texas Rangers Magazine, including writing multiple byline articles every issue.
MANAGER, BROADCAST OPERATIONS
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TEXAS RANGERS BASEBALL CLUB
2014 - 2018
• Contributed to development of public relations strategy surrounding team business efforts.
• Oversaw production and network elements for radio broadcasts, including the management of all game production through the Skyview Network System.
• Grew the Texas Rangers Radio Network, a five-state network territory to a network of over 80 radio partners.
• Managed all radio traffic, including coordinating sales with Corporate Sponsorship and broadcast partners.
